Does your marketing strategy involve a mobile SEO strategy? If not, then probably you are losing a lot of your potential buyers. And that is one of the biggest business blunders!
According to surveys and statistics, mobile phones are increasingly becoming crucial to generate leads and make sales. In fact, 80% of searches come from mobile devices, therefore, if you are not optimizing your website for mobile then you are making big mistakes.
To add on, with the upsurge of Google’s new algorithms, that promote mobile-first practices for SEO, mobile SEO strategy has become essential now!
In order to keep your webpage mobile SEO optimized, you need to follow some specific Mobile SEO strategies. In this article, we have put together all the essential tips for making the right Mobile SEO strategy in 2021. Let us quickly hop into the article.
How to Be Mobile-First in 2021?
It is one of the most important aspects that you need to consider to up your site rankings. But how do you make the user experience better for mobile users?
The most important thing to remember here is the ‘click size’. Make sure the clickable elements or areas like the menu button submit button, send button, etc. are large enough for the fingertips.
Along with the size, also pay attention to the clickable element’s distance. If they are too close then it will be hard for the users to click through and they’ll get irritated.
Irritated users are most likely to bounce back, and you surely don’t want that! Don’t forget to clear and clickable Call-To-Action links, be it your phone number, email address, SMS, etc.
A slow speed website is one of the main causes that users never visit the site again and recommend it to others.
Mobile Site Speed
Google considers page load speed as one of the critical factors while ranking them. Since now Google uses a mobile-first algorithm, so mobile load speed matters a lot.
If your site is extremely slow then, chances are that you can even get penalized for that. Having a good site speed is the basic necessity for your website. Because no one loves a website that takes too much time to load.
You can even convert more customers from it, as good site speed makes your users happy too. Website speed not only makes visitors happy but also search engines.
In fact, you can increase your website conversion rate by 20-25% by just increasing the website speed. If your website is running on WordPress then there are plenty of plugins that you can use to increase your website without even writing a single line of code.
Local Mobile SEO
Making your content localized can help you reach out to relevant audiences fast. Local SEO is the businesses’ new best friend now.
To make your content more accessible, you should refer to the local areas, and include the city names in them. But don’t overdo it, keep it organic and conversational.
Make sure to add your NAP information on every page of your site. NAP stands for Name, Address, and Phone Number. Don’t forget to add click to call link.
Whenever you encounter any question or are confused, your natural instinct is to pick up the phone and Google it. According to Google research mobile searchers usually have a higher buying intent – which means that mobile users who make a search are much more likely to buy than users who search on a desktop.
Invest in the right Mobile SEO strategy to expand your business fast organically. Mobile phones are now an integral part of everybody’s life. So, don’t get left in the crowd and optimize your website today for mobile devices.