There are many new and emerging technologies out there today. With the onset of Industry 4.0, artificial intelligence, augmented reality, virtual reality, mixed reality, cloud computing, and the internet of things are impacting every industry imaginable. The fashion industry has not been able to avoid the impact of these new technologies! Today eco-friendly clothes, AR experience centers, and mobile apps for fashion companies are quite normal.
Today’s consumer behavior is aimed at a deeper investigation of a brand. They also want to have access to good technological provisions and offers. Therefore, the fashion industry is rapidly witnessing greater changes in the way it is set up. Mobile apps are the norm. By subscribing to a good internet plan, you can explore fashion items on VR and AR apps in real-time as well. Also, the TV is playing a critical role. If you have experience in buying digital things like Spectrum TV packages, internet plans or any other thing than there must be ease for you.
Read on below to find out about some key tech trends that are reshaping the fashion industry.
During the very start of the 21st century, we have witnessed great progress in the materials technology industry. Today, we can see that there are a lot of modern and technology-driven garments and accessories in the market. It all started when Marchesa and IBM collaborated to create a technological dress. This dress would change its colors on the basis of tweets from viewers about it. From here, clothes made from spider web entered the market. Compared to traditional materials used in manufacturing clothes, these materials are better as they are organic and eco-friendly. Green fabric made from algae and pineapple are also a hit in the market!
Fashion companies want to provide experiences to customers that revolve around their fashion tastes. Point of Sales (PSO) software is allowing buyers to access everything with the aid of their fingertips. They can simply enter a store and explore a whole range of possibilities on a technologically advanced POS. They can touch the interactive POS and find exactly what they are looking for.
Personalization options are increasing with every passing day. From online recommendations to POS interactions, personalization is reshaping the fashion industry like nobody’s business. Now, customers can get recommendations of products on the basis of their previous purchases. The companies can keep a track of the data of the consumers. As a result, their software and mobile apps can utilize this data to provide promotional material that matches their previous interests and purchases.
Customers today use handheld devices more than anything. Almost all of them are Wi-Fi-enabled and allow for connectivity to the internet on the go as well! Prospective buyers want to research products before making a purchase. Moreover, they don’t shy away from making a payment online later on either. Due to this fact, fashion companies realize that they have to provide mobile apps as well. This is why they are providing promotions on their mobile apps and website versions to promote mobile payments, real-time promotions, and purchases through AR capabilities! Today’s fashion store owners want to establish a strong connection between buyers and store owners. In order to do so, more mobile apps are going to be available in the iOS Apple Store and Android Play Store soon!
Today is the world of AR and VR. Fashion companies want to increase the traffic to their business and as a result, they are lacing their business model with the potential from VR and AR. With these technologies, customers can make informed decisions. Take the example of AR mirrors. An AR glass can help customers look at the complete range of colors of a particular dress. Moreover, they can see them in different sizes as well as how they would look on them. Companies are using artificial intelligence to greatly enhance user experience with interest-based suggestions and more. With machine learning and artificial intelligence, the recommendations are increasing business leads, conversion rate, client retention, and profits!