Website is SEO-Friendly
Whether you work in marketing, you’re trying to better understand websites, or you own a business, chances are you’ve at least heard of SEO and know it’s important. But, do you know just how important it really is?
Consider the fact that 68% of all experiences online start with a search engine. That means that people are constantly searching for things that fit their needs. If you have a business, you want to be easily/quickly visible in those searches when someone is looking for what you have to offer.
One of the best ways to do that is to have an SEO-friendly website. So here is the useful article by AAM Consultants on how to check if your website is SEO-Friendly.
Tips For Creating an SEO-Friendly Site
Ideally, your website should be SEO-friendly from the moment it’s created. If you have an outdated website or you just haven’t been paying attention to it, you may find it worth it to “start over” and build a new site from the ground up.
In order for a site to be SEO-friendly, there are a few key factors to focus on. Remember, 40% of all search engine results are organic. Having these features on your site will help you to rank higher and improve your digital presence.
Feature Responsive Design
One of the best ways to make sure your website is SEO-friendly is to ensure it has responsive design. This simply means that whether someone is looking at the site on a computer, phone, or tablet, they will have the same positive experience. It should be easy to navigate and access all of the features no matter how the individual is viewing the site itself.
Over 2 billion people across the world currently only use a phone to get on the Internet. The search engines know that, ande favor websites that feature responsive design, so people can enjoy browsing on their phones just as easily as they can on a computer.
Content is King
If you’ve ever worked in marketing before, you’re probably familiar with the phrase “content is king”. It is a saying that is just as important today as ever before.
Nowadays, search engines prefer websites that utilize the art of conversation. While keywords are still important, they aren’t going to keep people on your site for long. Instead, search engines are more interested in websites that feature engaging, relevant content that is easy to read and understand.
You should make sure the content on your website not only makes sense, but that you update it frequently in order to stay relevant and remain interesting to search engine algorithms.
Optimize Header Tags for an SEO-Friendly Website
One of the easiest ways to make your website more SEO-friendly is to go through and optimize all of your header tags.
What does that mean?
Header tags are, as you might expect, headers that indicate the top of a page or a new section on that page. They help search engines to quickly and easily determine what that particular site page is about.
You can optimize your header tags by featuring key words within them. In doing so, you’ll let both the search engines and people looking online know what to expect when they click on that page. Your header tags should be creative, exciting, and draw readers in with the right information.
Practice Internal Linking
You might know that it’s important to have external linking on your site, or feature it on a blog. But, internal linking is just as important, as it allows search engines to “crawl” through your website and index different pages.
When you link to different pages internally, search engines have a better chance of picking up more of those internal pages, when they may have overlooked them before. Once those pages are indexed, it’s more likely that people searching for the right terms will have an easier time finding them as they rank higher in the Search Engine Results Pages (SERPs).
How SEO-Friendly is My Website?
If your website doesn’t put any of the features listed here into practice, chances are it isn’t SEO-friendly.
As you can tell, some of these things are easier to implement than others. In some cases, you might be able to give your existing site a makeover. Other times, you may need to start over, completely. But, whatever you have to do will be absolutely worth it. Having an SEO-friendly site is imperative to getting noticed online and boosting your digital impact. When you’re able to do that, you can expect a higher ROI.