If you’re a blogger and you’re not completely proud of the extent of traffic being driven to your site, you would like to ask yourself an easy question – is it worth investing longer in guest blogging?
If you’ve got your head screwed on right and you recognize your stuff, the solution should be a powerful yes.
Despite some speculation about the longevity of this particular inbound marketing strategy (we’ll get to the present later), guest posting remains one among the simplest ways to grow your audience and drive traffic to your site.
So, what’s guest posting in SEO, how does one roll in the hay , and what do you have to realize it?
The Basics Of Guest Blogging:
The basic definition of guest blogging is pretty straightforward – it means posting on another person’s blog as a guest.
You contribute content to someone’s blog and reciprocally you get an external backlink to your own blog and wider exposure.
It’s an easy concept with a clean sounding, win-win logic, but why exactly is guest posting an honest idea?
What Does Guest Posting Accomplish?
For a start, what does guest blogging accomplish from the attitude of the guest?
Firstly, guest blogging is about building relationships. You’re networking with other bloggers and making new connections which could prove useful afterward down the road .
Bloggers are often influential people and their chatter makes up an outsized proportion of conversation on the web .
Through guest posting and going to know people, you would possibly indirectly find yourself increasing your influence within the social media world.
Secondly, guest blogging introduces you to a replacement audience. By essentially tapping into the host blog’s audience you’re making a pitch to an already established community able to hear what you’ve got to mention .
If you’re adding value to their reading experience, then they’re likely to go over to your blog to see out your other content. an enormous focus of guest blogging is on subsequent , third point, but the effect of actual click through to your blog shouldn’t be neglected.
Thirdly, guest posting is big within the world of SEO (search engine optimization). this is often the context during which it’s most frequently discussed, and guest blogging is indeed an undeniably important thanks to drive traffic to your blog.
When you guest post on another person’s site, the one thing you ought to be adamant about is their inclusion of a link to your own blog.
This could be embedded within the text, or could be included within the author bio. However it’s incorporated, generating these links is one among the most goals of guest blogging.
Being referenced on reputable, quality sites may be a big think about how big search engines plan to rank your blog.
Over time, generating these backlinks will help boost you within the program rankings. That’s why people ask guest blogging as being ‘good for SEO’.
But What Does Guest Posting Do For The Host Site?
Mostly it’s about generating interesting, new content. That’s why you’re guest posts will need to be good, especially if you’re small fry looking to publish on a more reputable platform.
From the attitude of the host, guest blogs are essentially free content, and who doesn’t love free content? in fact , the more prominent the blog, the pickier they will afford to be.
There’s also something of the community vibe to guest blogging lower down within the organic phenomenon . Amongst small to medium bloggers, hosting other peoples’ blogs is about helping one another out.
If you’re posting on other blogs, it is sensible for you to supply an equivalent courtesy to others. It’s a win-win strategy, and both of you’ll enjoy the cooperation.
How To set about Guest Posting:
So, guest posting is sweet for SEO, it introduces you to a replacement audience, and it helps you create friends. How does one get started?
First step, you would like to seek out a blog which will host you. There are a couple of ways you would possibly want to try to to this. There are some sites out there that actively list blogs which are up for guest posting. However, the links are often unreliable. Moreover, you would possibly not be getting the standard hosting that you’re truly aiming for.
A good old Google search is perhaps the foremost obvious thing to undertake . Just type in ‘top [your industry] blog list’ and see what pops up.
If you’re using the tried and tested program method, it’s simply an issue of trawling and making a judgement about the blogs you discover .
It’s all about balancing a requirement for quality with the likelihood of the blog in question accepting you.
Ultimately, you only got to shoot off a bunch of emails. like all application process, it’ll largely be a numbers pool and you ought to expect to be rejected many times.