FUTURE OF TRANSLATION SERVICES IN BUSINESS
Translation services have a huge impact on business growth and expansion. Globally the expenses related to translation services are expected to reach $45 Billion by 2022.
Every business is looking to expand its revenue by working beyond their demographics. When you are stressing your business in a market place. You will end up grabbing a limited share, as multiple competitions are playing in.
The biggest challenge every entrepreneur or business faces is related to translation services. It might be,
- General Language Translation
- Website Document Translation
- Legal Translation
- Interpretation Services
- Medical Translation.
WHY BUSINESS NEED TRANSLATION SERVICES:
In the era of technology and digital transformation, if you are not on the internet your business will be out of people’s minds.
Have you ever asked, why businesses move as a franchise? Just, to expand their business by reaching more people. The work done here is, the brand created in a single outlet is the base reach of the extension.
The most important thing for a franchise is products. If your business is not product-based and focuses on service-based, the franchise won’t work.
Even for franchise or other service-based businesses, translation services have their own level of customer engagement and conversion rate.
The services related to translations or transcriptions, break the barrier of reaching many people in the local language. As human psychology, we tend or will be happy if we hear any ad in our native language
In the same way, English is dominating 7100+ languages around the world. Many businesses or companies only use English as an official language. This will be a barrier for people living in rural areas of many developed and underdeveloped countries.
As per research from babble.com, only 20% of the total population in the world knows the English language. Hardly 1% (360 Million) people speak English as their first language.
While you know other 7000+ languages over the world, you can dominate your business.
Even the companies which board English as an official language, market products to different dimensions of the world in the local or native language to capture the market capital.
CHALLENGES OVER TRANSLATION SERVICES:
The most challenge a business face with these service providers are,
- Idiom and Phrases may not correct always
- Missing out the name by the process.
- Two-word verb
- Translating Sarcasm
- Multiple meanings in a word will struggle to figure out the correct one.
- Few words can’t be translated, which will affect the total quality of the content.
- Language Structure
- Humour and Cultures.
TECHNOLOGY AND TRANSLATION SERVICES:
Over the years, the bot and programs have started translating the pages or the composed words into them. The real transformation was started from the launch of Google Translate.
Now many companies have started investing hugely in making this industry a complete transformation of technology.
Machine Learning and Artificial Intelligence have started acquiring their place in this industry. Major big shots have started implementing or as pilot projects.
Sooner or later, ML and AI will be the changeover for certified translators. Even the challenges increase with technology-driven translators. As human error is relatively low in this situation.
Technology will increase the speed of operation, but in terms of quality, the researches are still happening to bring better service.
WHAT A TRANSLATION SERVICES COMPANY SHOULD FOCUS:
At this moment, where digital platforms and technology are widely used. Every service-providing company should focus on how they will be transforming their work into technology.
Proper planning on the proportion of works by certified translators and technology. This is the right time to invest their energy towards the adoption of future technology.
As we were speaking of quality, the final check has to be done manually. This will provide,
- One-time project delivery.
- 100% quality
- To maintain client’s data in a privacy
- Minimal and editable errors.
Even they should invest in developing the best quality tool with advanced technologies.
- To extend your business, you will require translation services to reach boundaries.
- The industry is expected to grow at a CAGR of 7% from 2020-2025.
- Technology has started to implement in transforming faster services and doing multiple tasks.
- However, we should deeply rely on a human certified translator to get 100% quality with complete privacy.