5 shoe boxes selling techniques increase your revenues and profit
While each customer is looking for a pair of shoes for a different reason, approach each sale with a similar strategy. Welcome the customer to your store and let them know about all the specials and promotions you have for your shoe boxes choice. You can even quickly tell the customer what brands you wear. Everyone needs shoes and most of us have more than we need. But how do you sell shoes to people who already own them? Whether in-store or online and we cover both, the answer is expertise and a smile. These two things will make new customers lifelong customers and ensure the success of your business.
Understand your product better than your customer:
Your client comes to you for their knowledge, expertise, and the best shoes they can find themselves in. In this condition, you have to be a maestro. Don’t just show them the shoe, help them learn something new about the product. Find out who your consumer is and what their needs are.
Over time, you will gradually be able to identify the types of customers usually of course. You recognize those customers with a sense of purpose and those customers who are just looking, who know exactly looking for custom shoe boxes, and who have no idea. Let the customer sit down and try on the shoes. Offer to measure both feet to make sure their size is 100% accurate. While seated, ask them what shoes should be used to help you identify their needs and improve their experience.
Choice of the offer:
Suppose you have a client who has come for a bare matte heel. They choose one and ask you to know their size. While choosing this pair, buy another pair of nude matte heels that you think they like. They might not even have noticed the others in their rush to find the perfect shoe.
Sale of pitches:
Start your sales pitch by learning more about why the customer is visiting your store today. Ask the customer what type of event they’re attending so you can determine if the customer is looking for a shoe for a particular occasion, for example. A wedding, a job interview or a vacation, or just being in a regular shoe store.
Ask the client what color of the outfit they want to wear so you can start suggesting colors that match the client’s event attire. Ask customers who aren’t looking for an event what his favorite shoe color is or what shoe color he’s always wanted. As a result, you can help the customer improve their options and choose a shoe.
Brand preference per customer:
See if there are any brands the customer selects, her shoe size if a small or wide shoe is needed, and if she prefers low or high heels. Use the information you’ve gathered to present your shoe customers with at least five choices that meet their needs. Close the sale by reminding the customer of the preferences they gave you during your interaction. Ask the customer if you can pack their shoes and proceed to checkout.
Sell the photo:
If your customer is thinking of buying a pair of sandals, she not only buys sandals, but also the image of a beautiful vacation in sandals. Show off the shoes with full clothing, including other accessories, to encourage impulse buying.
For example, if your store shows swimwear and masks, add a pair of sandals to the display along with a beach bag. The customer may have planned to buy only the beach bag, but can also buy sandals.
Show off the different colors on the shoes by creating a rainbow effect that starts with red and changes to orange, yellow, green, blue, and purple. Another option is to choose seasonal colors like red, white, and blue to celebrate Independence Day. Black and white also attract attention. Create a display that combines black and white shoes with black and white handbags.
Group the shoes by style to show your choice instead of handing out the shoes in the store. If you don’t have a lot of space in your small store, use signage to let customers know that the shoes are different colors in the same style.
For example, if you show a pair of gold evening shoes, a card might indicate that the shoes are also available in silver and black. Another idea is to attach black and silver fabric samples to the card so that the customer can better visualize the shoe boxes in different colors.
Change your screens every month, even if the shoes are the same pair as last month. It’s like rearranging the living room furniture. You notice paintings and accessories that weren’t so obvious to you before. For example, putting the focus plant in a new location makes it a focal point. Change the lighting in your store to showcase different pairs of shoes.
Use social networks:
Showcase your shoes on the Internet where space is not an issue. You might not have room to display a huge inventory of shoes in your small store, but you can do it on a website.
Choose a payment method for customers to make purchases in luxury packaging. You probably have a merchant account for your store. Then use it for online shopping. Or use an external processor like PayPal, Google Checkout, or Square if you prefer. Publish social media pages to Facebook, Pinterest, and Google+. Hold competitions like the ugliest pair of shoes. Friends and followers then post photos of what they think are the ugliest shoes. Offer special discounts to your social media followers, and of course, advertise new shoe sizes and put pictures of the shoe boxes on the pages.